Everyone knows that Microsoft needs to make a dent in Apple and Android if it hopes to carve a piece of the mobile computing world. Smartphone and tablet computing have taken off and the front-runners have a lead. It’s clear Microsoft is late to the party.
Then again, when has Microsoft not been late to the party? You just have to look to Microsoft Word (WordPerfect), Microsoft Excel (Lotus 1-2-3), Microsoft NT Server (Novell Netware), Microsoft Exchange (Lotus Notes/Domino) and many more examples to see that Microsoft is usually late to the party.
We may also argue the features and functionality of Windows 8 running on phones and tablets and what is ‘needed’ for Microsoft to really make a dent in the Apple/Android lead. When it comes to this question, I would argue that, really, only one thing is critical… a unified computing experience between smart phone, tablet, and PC (at work and at home).
The One Thing That Matters for Windows 8 is a Unified Computing Experience
Does a Windows 8 mobile experience (smart phone and tablet) offer a truly unified computing experience for the end-user? Do users access documents, media, etc. using the same applications and via the same methods on their phones and tablets as they do on their desktops at work and at home? …and on the other technology running at their homes (Xbox 360)?
The promise of Windows 8 is just such a unified computing experience.
If users are able to answer those questions with a resounding ‘yes’ then, I believe, Microsoft has offered a computing experience and has the hook necessary to compete with Apple and Android… regardless of the ‘other’ features.
What features or capabilities would have you considering trading in your Apple, Android, or Blackberry devices for Windows 8 powered mobile devices?
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